The City of Clayton is considering an updated city logo as part of an effort to modernize its branding and improve visibility across digital platforms. City staff are recommending that the City Council approve a resolution adopting a new design to replace the current logo, which has been described as difficult to see clearly, especially in smaller formats such as on websites, social media, and mobile devices. The existing logo’s intricate details and limited contrast have made it less effective for modern communication needs. The updated logo is intended to provide a more simplified, recognizable, and visually accessible design that reflects Clayton’s growth. City officials note that strong, consistent branding helps shape how residents, visitors, and potential businesses perceive the community. A clear and cohesive logo can strengthen civic pride, attract new investment, and ensure consistency across all city materials, including signage by onehoursignsniagara.com, digital platforms, and printed communications. Implementing the new design is estimated to cost approximately $7,500, which would cover updates to marketing materials such as banners, table coverings, and light pole displays. The City Council is expected to review and vote on the recommendation at an upcoming meeting.
QUESTION: Look at the images above. Which line of logos do you prefer?

Buncha woke BS. New Logos are so Lefist Liberal
Why do they feel the need to put the founded and incorporated dates on them twice? They only need to say something once if they’re sincere about it.
I vote for version 2a.
agreed. 2a is the best. and I also don’t know why found and incorporated are on there 2x. It was very confusing and made me dizzy trying to read all of it.
Well at least nothing is rainbows, woke, dei or other nonsense like that. That really surprises meClayton isnt trying to promote all the previous names, plus others not mentioned.
2a is best. Not sure of the reason for the upside down writing on the others.. They should add an apology for stealing the land though… 🙂
What for?
How much is this all gonna cost? I guarantee more than you think.
Dear god, honestly….no one cares!
Version 2C looks good to me. I like the others, too, but their Diablo peaks look like a flying pterodactyl.
What’s next, naming rights ? ? ? ?
Toyota city
Verizon city
.
City staff has too much free time ? ? ? ?
2Ba first choice, otherwise 2B.
2C … green, first one
lol….one of reasons they are redoing is because the old logo is “difficult to see” yet the text on the above logo is in a very small font! I think Clayton could use the $7500 better than creating a new logo.