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Home » Amtrak Train That Connects Bay Area To Central Valley Rebrands As “Gold Runner,” Marking New Era For Train Line

Amtrak Train That Connects Bay Area To Central Valley Rebrands As “Gold Runner,” Marking New Era For Train Line

by CLAYCORD.com
8 comments

An Amtrak train that connects the Bay Area with the Central Valley has a new name, the agency that operates the system said this week. The Amtrak San Joaquins passenger rail service is now known as the Gold Runner, according to the San Joaquin Joint Powers Authority. “Gold Runner signals a bold new era for intercity passenger rail and bus service in California’s heartland, an identity that honors the past while moving confidently toward the future,” SJJPA said in a release. Co-managed by the SJJPA and Amtrak, the intercity train travels daily between the San Francisco Bay Area and Bakersfield, stopping at 18 stations along a 365-mile route primarily through California’s Central Valley.

According to the SJJPA, it’s the nation’s sixth-most popular Amtrak route. Along with a new name reflecting the state’s “golden” hills, the train features new branding with yellow, blue and purple wraps on its rail cars. The rebrand also applies to the system’s Thruway buses, which serve 135 cities and towns across the state. SJJPA Interim Executive Director David Lipari said the rebrand comes at an important time for the state’s public transit system. The agency plans to expand its services in coordination with California’s broader rail strategy — a strategy that includes the California High-Speed Rail Project that will connect the Bay Area to Los Angeles and Anaheim via the Central Valley. “This new identity captures the energy and optimism of our region while positioning us for the future of passenger rail and intercity bus service. It reflects the spirit of partnership, innovation, and service that defines everything we do.”

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If you’re interested in the “golden” hills of California, check out this beautiful song by Kate Wolf:

https://www.youtube.com/watch?v=ZB9xDHsrlvU&list=RDZB9xDHsrlvU&start_radio=1

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 “…a bold new era for intercity passenger rail and bus service
in California’s heartland”
.
Next they’ll be selling a used bridge.

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But is it High Speed?

Still waiting for our $126 BILLION boondoggle to show any sort of return.

11

I think the taxpayers should tell Newscum we want a refund on our wasted tax dollars!

“Re-branded” … so they changed the name … any material change?

10

Marketing 101 – If you cannot change the product, change the packaging.

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Maybe they would be better off serving the valley and foothill towns with a nice stagecoach system?
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If they decided to rebrand BART they could call it “The Nutty Runner”.

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