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Home » The Claycord Online Museum – Alphy’s Guide To Better Produce At Alpha Beta

The Claycord Online Museum – Alphy’s Guide To Better Produce At Alpha Beta

by CLAYCORD.com
31 comments

Who remembers the grocery store called Alpha Beta?

This produce bag, from 1977, came from our friend Jewel.

Thanks to Jewel for the photo!

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QUESTION: Did you ever shop at Alpha Beta?

ABOUT THE CLAYCORD ONLINE MUSEUM: The Claycord Online Museum is made up of historical photos, documents & anything else that has to do with the history of our area.

If you have any old photos or items that you’d like to place in the Claycord Online Museum, just scan or take a photo of them, and send them to the following address: news@claycord.com. It doesn’t matter what it is, even if it’s just an old photo of your house, a scan of an old advertisement or an artifact that you’d like us to see, send it in and we’ll put it online!

Click on the tag below titled “Claycord Online Museum” to view other items.

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31 comments


RunnerDope July 29, 2019 - 2:10 PM - 2:10 PM

They opened one across from Heather Farms in 1968. Lot closer bike ride than Lupoi’s for candy bars.

LostBoysMom July 29, 2019 - 3:57 PM - 3:57 PM

I remember both. Lupoi’s was always open on holidays when everything else was closed for last minute forgotten ingredients.I bet you remember the hill behind it with a big house on top. All gone now.

The Wizard July 29, 2019 - 6:50 PM - 6:50 PM

RunnerDope is Dope

S July 29, 2019 - 2:14 PM - 2:14 PM

Alan Hamel commercials

Fed Up July 29, 2019 - 4:29 PM - 4:29 PM

As Alan would say “Tell a Friend”.

RJ July 29, 2019 - 7:08 PM - 7:08 PM

OH NO those commercials with that guy! I remember they would come on and I would just start crying – have no idea why but my Mom remembers this too! Haha. By the way I was a young kid – not an adult at the time 🙂 born in 1975

Silva July 29, 2019 - 9:09 PM - 9:09 PM

I couldn’t imagine what Suzanne saw/sees in that smarmy man. My first husband was her first husband’s auto mechanic for many years. The guy she got her last name from. He was one of the nicest, most unassuming, genuinely good guys I’ve ever met, and much easier on the eyes, too.

Cowellian July 29, 2019 - 3:31 PM - 3:31 PM

I remember an Alpha Beta on Clayton Road that became a Lucky’s. At that time, there were four Lucky’s on Clayton between Oak Grove and Ygnacio Valley.

CoCoOld July 30, 2019 - 7:55 AM - 7:55 AM

The Alpha Beta on Clayton Rd is where the TJ Maxx is now.

Cowellian July 30, 2019 - 8:09 AM - 8:09 AM

Oops! That should have been four Lucky’s on Clayton between Treat and Ygnacio Valley

mohairs July 29, 2019 - 3:48 PM - 3:48 PM

My family shopped at Alpha Beta when I was growing up in the 60s and 70s. We also shopped at Ralph’s down in SoCal in the 60s.

Buzz Lightyear July 29, 2019 - 3:50 PM - 3:50 PM

I didn’t know jewel lived in the bay area. Wow, just wow.

LostBoysMom July 29, 2019 - 4:01 PM - 4:01 PM

Alpha Beta was I believe owned by a Mormon company and did not sell hard liquor. I remember when the shopping center went in. Pinky’s Pizza (gathering place after Friday night football games), TG&Y (with an ice cream counter), and there was a fabric store I spent many hours in. Heather Farms was still just a duck pond. Walnut Creek is not the town I grew up in any more.

S July 29, 2019 - 5:31 PM - 5:31 PM

I remember no hard booze, but all the stores I remember had a small liquor store attached thru a separate door or right next door. So, you made me curious. I found in a few articles that prior to 1975, the owners where “Disciples of Christ” followers and were hard set NO BOOZE! After they sold the chain in 1975, the good stuff hit the shelves.

Interesting; to me anyway…

Mimi (original) July 29, 2019 - 4:07 PM - 4:07 PM

Shopped at Alpha Beta in Southern California back in the day. I don’t believe there were any left in Claycord when I arrived in 1996.

Future Catlady July 29, 2019 - 4:38 PM - 4:38 PM

Yes, but in Pinole in the late 80s, not here in Claycord. I remember they were a decent store.

Dr. Jellyfinger July 29, 2019 - 4:42 PM - 4:42 PM

When I was a juvenile delinq….. I mean teenaged.. My friends & I used to hang out at that parking lot … a lot.

Dr. Jellyfinger July 29, 2019 - 8:58 PM - 8:58 PM

The Walnut Creek store, that is.

Silva July 29, 2019 - 9:13 PM - 9:13 PM

Okay, Now it makes sense. I was wondering whatever could’ve possibly have been so captivating about that Clayton Road parking lot!

Kirkwood July 29, 2019 - 4:43 PM - 4:43 PM

Shopped at Alpha Beta on Clayton Rd back in the 70’s.

Silva July 29, 2019 - 5:28 PM - 5:28 PM

It was the only place nearby resembling a grocery store when we moved in in 1971.

Pony July 29, 2019 - 6:26 PM - 6:26 PM

I shopped Alpha Beta in LA in the mid 70’s when I lived there. By the time I moved back to here, they were all gone. Ralphs in SoCal and Albertsons/Lucky up here.

The Fearless Spectator July 29, 2019 - 7:23 PM - 7:23 PM

It was PJ’s pizza, not Pinky’s. And there was a donut shop……

KC July 29, 2019 - 10:56 PM - 10:56 PM

I was a bagger at the Clayton Rd. Location in the late 80’s!

AnonZ July 30, 2019 - 4:28 AM - 4:28 AM

Loved Alpha Beta and their funny little carts. Shopped the Clayton Road store until it was gone. Thrifty was there with their 10 cent ice cream cones and the donut shop – loved that place too!

RJ July 30, 2019 - 5:32 PM - 5:32 PM

YES! Danny K’a Donuts was the BEST

RJ July 30, 2019 - 5:33 PM - 5:33 PM

Sorry – I meant Danny K’s donuts were the best!!

anon July 30, 2019 - 7:07 AM - 7:07 AM

I remember this store. It was located where TJ Maxx is now located on Clayton Rd.

DD July 30, 2019 - 7:59 AM - 7:59 AM

Some of them in Southern California had an “Alphies” Restaurant attached to them.

Pat Snider July 30, 2019 - 3:54 PM - 3:54 PM

When I lived in San Ramon we had an Alpha Beta just down the street. It was the go to place to order cakes, etc. and they had reasonable prices compared to Safeway.

Pat Snider July 30, 2019 - 3:57 PM - 3:57 PM

When I lived in San Ramon we had one just down the street. It was the go to place to order cakes, etc. and their prices were much more reasonable than Safeway or Lucky’s.


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