San Francisco-based e-cigarette maker JUUL Labs announced Thursday that it is suspending the sale of non-tobacco, non-menthol-based flavored products in the U.S., pending a review by the Food and Drug Administration.
Company CEO K.C. Crosthwaite announced that JUUL Labs is suspending the sale of the mango, creme, fruit and cucumber flavors.
JUUL Labs has recently come under the scrutiny of the FDA, which sent a warning letter to the company Sept. 9 alleging it was making advertising claims for its e-cigarettes without FDA authorization.
Since then, JUUL has suspended all broadcast, print and digital advertising in the U.S.
It has also stopped its active support for Proposition C in San Francisco, which seeks to regulate rather than ban e-cigarettes in the city.
In making Thursday’s announcement, Crosthwaite said in a statement, “We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers and stakeholders to combat underage use while providing an alternative (for) adult smokers.”
The company continues to say that its products can be a good choice for adults who want to avoid combustible cigarettes. But recent reports by health officials in the U.S. allege that vaping has led to illnesses and even deaths.
As of last Friday, 18 vaping-related deaths had been reported in the U.S. Two of those were in California and neither was in the Bay Area.
More than 100 illnesses related to e-cigarettes had been reported in the state and eight of those were in the Bay Area.
Company officials said that they are going to continue to develop scientific evidence supporting the use of flavored e-cigarettes because they believe the products can help adults who want to stop smoking regular cigarettes.
E-cigarettes and combustible cigarettes contain nicotine, which is addictive.
15 comments
In other words: We’ve addicted as many kids as we can, so now we’ll just sell them cigarettes.
and Bingo was his name-o
All deaths have been linked to illegal THC vapes, not legal nicotine devices like JUUL
Not “ALL”, but “MOST”; per the CDC
Who could possibly predict that inhaling a bunch of chemicals and large doses of nicotine could possibly cause any issues…
Who could possibly predict that vap products using the same playbook that big tobacco used for decades to get kids addicted could possibly work again…
I love their ads. “We only sell to 18 and over, because by that age, you should know better that doing stupid stuff like this will kill you”
I paraphrased because that’s what I learned watching pencil neck.
Much rather have people smoke those then have them throw out their cig. butts in dry grass, on the road, or in my front yard!!!!
They will still sell them overseas, so it’s not like that they really care about your health or anything like that.
Addiction, . . . . hard to kick for some.
If parents would be parents and teach kids right from wrong, it would put folks like JUUL out of business. But, when you have adults doing stupid stuff, you have kids following in their footsteps. Can’t keep blaming others for what you do.
I am not aware of ONE vaping death related to ANY commercial provider of these products and wish they wouldn’t relate the deaths to JUUL or any other commercial provider of these products. The deaths ALL seem to be from people vaping something they have no idea where it came from or what’s in it. These are tragic, but similar to other illegal drug deaths connected to illegal drugs. It’s like San Fran BANS the sale of vaping products, but you can still by cigarettes which are worse.
Why is Juul taking all the heat on this, when Blu has the same products available?
The stupid thing is that the vaping deaths are all related to black market THC vape cartridges, not the legal nicotine or marijuana ones.
Elephant in the room. Notice how they are not eliminatig Menthol…. Menthol is a fav amoung a certain demographic.
Now that the flavors are gone kids can go to the weed product that can kill them. Makes sense to me. LOL
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